Ford Airstream

Ford Airstream

The Next American Journey

Optimism, discovery and adventure were some of the founding ideas that set the structure for this cooperative concept between two iconic American brands. The concept was best represented in the expanding product segment, the crossover. Working together with Airstream, the team proposed a vehicle that would re-introduce the idea of the American journey—capturing the romance of heritage with an eye towards the future. A lifestyle companion travel-guide and video was developed to help fuel this trip.

Airstream

Lifestyle magazine concept

Airstream
Airstream
Airstream
Airstream
Airstream

Lifestyle magazine concept / Overview

Airstream

Print ad concepts

Airstream

Interior mood screen (interior design by Matt Edwards)

Airstream

Brand & storytelling video (produced by Brand Imaging Group)
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Airstream

Product unveil video (produced by Ford PR)
[ PLAY ]