Betavivo

A fresh look for a Swedish health cereal

Betavivo is a dietary supplement in the form of oat cereal. Helping to reduce high cholesterol and stabilize blood sugar levels, it is positioned to be sold in pharmacies and not supermarkets. Rebranding the product from Betaglucare into Betavivo as part of its global marketing initiative, I designed the logo, product packaging, and marketing collateral. The visual strategy retains some key colors and elements from the existing product, but creates a more distinct, clean yet clinical appearance to convey the proven scientific foundation of the product.

Betavivo

Logo

Betavivo

Previous Betaglucare (before)

Betavivo

New packaging (after)

Betavivo

Collateral

Betavivo