Ford Flex

Ford Flex

Vehicle launch concepts

Ford PR sought ideas for a press event of the new Ford Flex crossover. Based on previous experience with management immersions, our team planned a day trip to the Hamptons. It was the perfect way to experience the multi-featured vehicle and to provide plenty of material to enlighten even the most skeptical automotive editors. Experimenting with visuals that combined the feel of the Flex with must-do activities in the Hamptons, created a rich language that would set a premium yet approachable tone for the event.

Flex

Visual experiments

Flex

Logo concepts

Flex

Merchandising concepts

Flex
Flex

Brochure concept