Ford 427

Ford 427

The new American sedan

Working in collaboration with our transportation designers and engineers, we set to create a vehicle that was absent from the automotive scene: the American sedan. This concept would support Ford’s efforts of creating excitement and recharging its product line-up during a time of apprehension and precariousness. Inspired by Ford’s iconic sedans of the sixties, the rich and layered Detroit landscape and a little film noir, we had a story and vehicle that, as Ford’s Global Vice President of Design, J Mays said, “When you drive it, makes you look like you’re doing something wrong.” Bold is back.

Ford 427

Logo

Ford 427

Badge

Ford 427

Print collateral

Ford 427

Apparel

Ford 427

Brand & storytelling video (produced by Brand Imaging Group)
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Ford 427

Product unveil video (produced by Ford PR)
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