Lincoln C

Lincoln C

Big luxury in a small package

Lincoln wanted to set a new paradigm for the luxury car. Our team was tasked to create a concept that was targeted towards the younger contemporary consumer and her lifestyle as well as a seamless fit into the brand’s long-term strategy. Connectivity, flexibility and sustainability were core principles balanced with Lincoln’s mantra of “Guilt-Free Luxury.” The imaging process proved invaluable in defining and refining the goals and story of the Lincoln concept. The result was a captivating, premium product with an informative, engaging video—highlighting the auto manufacturer’s bold statement in the luxury segment.

Lincoln C

Imaging process and storytelling / Background

Lincoln C

Imaging process and storytelling / Target market

Lincoln C

Imaging process and storytelling / Human-machine interface

Lincoln C

Auto show video (produced by Imagination)
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