T3

The Next Generation of Styling

High-end hair styling tool manufacturer T3 developed a new line of consumer and professional hair dryers, with improved mechanical performance and updated form. I refined the design of the retail packaging and brand book to showcase the new advancements and reinforce T3's maxim of The Science of Fabulous. I also developed concepts for the professional line packaging.

The design resonates with the new product form language in using a diamond shape to echo the facets of the Tourmaline gemstone that is used in the dryers, and to create distinctive visuals with a sharp and glamorous edge.

T3

Retail packaging

T3

Brand book

T3
T3
T3

Professional line packaging concepts