WD Signature

WD Signature

Storyteller’s Collection

WD Signature was looking to update their upscale, non-character brand of home furnishings and sought for contemporary trends as inspiration. Furniture designer Cory Grosser and I researched these trends and developed a story to communicate a new link between WD Signature and their consumer. This set the stage for a three-act video revealing a design strategy for WD Signature that was inspired by the brand’s legacy of storytelling and vision of innovation.

WDS

Brand & storytelling video
[ PLAY ]